Macy's isn't just a department store, it's one of the most iconic brands in the world. We set out to prove this with a commercial full of cultural references to the brand, from Charlie Chaplin to Kanye West.
With the Thanksgiving Day Parade, famous fireworks show and all of the celebrity designers they employ, you can only imagine what goes on behind the "Employees Only" door at Macy's.
Teaching 170,000 employees what it means to "Make Magic" in-store isn't easy, so we wrote a 120 page book. Click to enlarge.
