Virgin Mobile needed to sell 800,000 phones in the holiday season.  Since their Pay as You Go phones don't require a contract, it was the  phone for everybody.  To promote it we created Chrismahanukwanzakah, the holiday for everybody.  The result?  They sold over 1.2 million phones in December and the New York Post called it the best holiday spot of all time.  

In addition to the commercial we created radio spots, print ads and a website where you could send your friend a digital Chrismahanukwanzakah card.  In keeping with the holiday spirit, we also made gift wrapping paper and real greeting cards you could send to friends.