We all shop there. Now we can admit it. 

They’re the biggest store in the world, but not the coolest. I collaborated with Saatchi to improve their image, from crafting a spot to reinstate their brand purpose, to finding a way to show up at the cool kid party (The Oscars) and act like we belong.

TV aimed to add deeper meaning to their brand purpose. "Good Time" :60

How do you make a demonstration of grocery pick-up fun to watch?

You find the right cars to do the picking up. And lots of them. Then everything else becomes easy and fun.

YEAR 1:  Walmart at the Oscars -  Case Study

The idea was simple, but daring. Let's hire three of Hollywood's biggest directors and have them each make a 1 minute film based on the same script. The script? A Walmart receipt.

"Bananas Town" Directed by Seth Rogen and Evan Goldberg

"The Gift" Directed by Antoine Fuqua

"Lost & Found" Directed by Mark Forster

YEAR 2:  Walmart at the Oscars -  The Box

Walmart had just introduced other ways to shop and wanted to move away from the brick and mortar stores and focus on delivery. So we asked our three female directors to start each film with Walmart's signature blue delivery box, and build out a story from there.

Film by Dee Rees, staring Mary J. Blige... 

Film by Melissa McCarthy...